I got an email from Metropolis today. It came to an address I used when I joined their community, though I don’t remember opting-in to anything. At any rate, I opened it and was amazed at just how completely bad it was. Clumsily composed in plain text and littered with duplicate links, it looked more like a parody of an email newsletter, like someone’s farsighted 6-year old had been given an event calendar and a Palm Pilot and told to share the important bits with the Internet.

So bad was it, in fact, I’ve included it here. I figure with all of the useful articles out there on how to do email marketing right, the world could use one that illustrates how to do it really crap.

Metropolis Email FUBAR Metropolis Email FUBAR